The eggs roll by, but life at Bournville has a darker side
Workers in the Bournville factory, near Birmingham , where Cadbury produces millions of chocolate eggs every year, fear this is their last Easter working here. The new owner of the Cadbury factory, the processed-cheese conglomerate Kraft, won’t guarantee jobs. Kraft made the production line more efficient by replacing men for machinery. The workers feel pressure. Not only because they are no longer secure of a job, but also because of the change in corporate culture. While working for the old Cadbury, they were part of a family and almost all the work was done by hand. Although one might presume that with more machines and robots the work will be less stressful, the stress increases when dealing with machines playing up and no security for the future.
Personal comment:
It is interesting to see how people react on a change in corporate culture after a take over by a multinational. Especially in this time of economic crises. The workers at the Cadbury factory have to content with unsurtanties for their future jobs and also with a different way of working. Before they were content and proud with their work and the company. Now profits are most important and although they do not agree with the way the company it managed they keep on working. I think the writer of this article paints a clear picture of the consequences of a major take-over.
Personal comment:
It is interesting to see how people react on a change in corporate culture after a take over by a multinational. Especially in this time of economic crises. The workers at the Cadbury factory have to content with unsurtanties for their future jobs and also with a different way of working. Before they were content and proud with their work and the company. Now profits are most important and although they do not agree with the way the company it managed they keep on working. I think the writer of this article paints a clear picture of the consequences of a major take-over.
Since technology has been increased through years, handcraft labour has been replaced or reduced. This change has brought relief, but also fear to people. Therefore I can understand the grief pressure and fear of the workers in the Bournville factory. While also the family atmosphere is changing it is hard to accept all these facts of uncertainty. It surely was no Happy Easter for them!
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Lydia Gross
Easter is a holiday where we celebrate new life and new beginnings. This is not a new beginning to feel festive about. It is really sad that this is going on around this time of year. Now that they are doing everything they can to make sure that the rest of the country will have the chocolate eggs they need to celebrate new beginnings with.
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